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- <text id=91TT1326>
- <title>
- June 17, 1991: Business Notes:Lawsuits
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1991
- June 17, 1991 The Gift Of Life
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 53
- Business Notes
- LAWSUITS
- There Goes Another One!
- </hdr><body>
- <p> Can a car manufacturer sell too many cars? Lisa Stewart thinks
- so. Her $10 million lawsuit against BMW claims that the German
- automaker didn't keep its promise to limit the U.S. sales of its
- 1988 model M5 sedan to 500 cars. As a result, Stewart contends,
- the five-cylinder autos--first introduced at $43,500 and
- later sold for $47,500--have failed to appreciate in value.
- Stewart, of Glen Ellyn, Ill., could be joined by other
- disgruntled M5 owners in the class-action suit, which alleges
- that BMW nearly tripled the number of cars in the edition. A BMW
- brochure stated that "only a fortunate few discriminating buyers
- will have the opportunity to own an M5. Production and
- distribution is limited to 500 editions." BMW denies misleading
- its customers. "We always represented the car as being available
- in limited quantities, and in fact it was," says spokesman Tom
- McGurn. "Somewhere in the neighborhood of 1,200 and 1,300 were
- imported over a several-year period. In a car market of 11
- million or so, that is indeed a limited edition."
- </p>
-
- </body></article>
- </text>
-
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